inbound marketing conference

Inbound marketing calls serve as a huge resource for leads. Millions of potential customers still click and call yet businesses aren't always keeping track of this resource.

An inbound marketing conference teaches businesses how to recognize the potential of these leads as well as how to maximize their potential.

Below, facts detailing why a company should schedule an inbound marketing conference.

*Lead Generation*

A Google study reveals that 70% of people use their smart-phones to click and call a business after seeing an online ad for that service. By 2018, marketing researchers from BIA/Kelsey estimate the number of people using click and call will generate over 73 billion calls. That equates to many potential clients.

*Digital Dependence*

The digital age definitely means that business booms in a new way. The Internet allows business to collect specific data about people who might want to be a client then targets ads to those people via social media, online stores, and more.

However,  many potential consumers want to be able to talk to a company representative when they see these targeted ads. Their urgency could be because of the time sensitive nature of their inquiry. For instance, they may need to quickly book a hotel for a sudden business trip.

If there's not an option for them to call, that could cost the hotel a major account. Overall, this lack of coverage costs businesses major profits each year. One of the worst things about this is that many businesses offer a call option but don't realize its importance. They are too busy focusing on leads generated from digital resources so put all their money into that.

*Inbound Marketing Conference*

An inbound marketing conference can provide several effective solutions to companies that want to make the most of their digital efforts but who also need to learn more about how to use the oldest tool in the trade: the phone.

A phone is more than a computer. To state the obvious, a phone is a phone. A phone still allows people to share their idea via vocal communications. Much of the world still relies on this method of communication to conduct business so if it's not part of your business, learn how to make it so with an inbound marketing conference.

http://www.inorbit.si/