Facebook community management requires tactics and time. There are people who have become seasoned in this kind of work. It is not a task that should be taken lightly since it is a major source of leads for the sales team in many organizations. So, before you task someone with this job, what should you look out for?
Skills
The Facebook community management team is a representation of your brand and company. It should therefore portray your brand attributes, company values and your mission at all times. This means that the people tasked with the management need to understand your brand, company and vision completely well. They also need to be skillful in such a way that their words and actions add on to the value of the organization. In essence, they should understand the social space, how it works and how to best use the social media space to your advantage.
Experience
Some of these skills and tactics come with time. For example, if one has been in the social media or website space for a while, they understand more about search engine optimization, know how to use words that will improve this and therefore drive the overall goals of the organization. If possible, work with someone who has been in the space for a while, if not, groom an individual to fit the role as you deem fit.
Commitment
The social media space management is a round the clock job. Sometimes, one may be required to answer client questions on a Saturday or Sunday. The best way to ensure that the job is done well is to find a committed individual who will constantly check the progress, respond to any queries and push any agenda if appropriate. Though it may be hard to gauge the level of commitment at first, you can tell who amongst the Facebook Community Management team is more committed with time. This should be the primary responsible individual for the job.
The level of compensation sought out, the knowledge of the market dynamics and your competitors' strategies should also be understood by the management team. Although it may seem like a job that can be done by anyone, it is not. It needs a given level of skills and experience. Therefore, be careful as you choose the Facebook Community Management team for your products.
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